LARGetc. | Publicity / Marketing / Community

A company that gets Artists noticed.

A Closer Look

These case studies present more details about just a few of the projects we’ve worked on. Any combination of the specific consultation and implementation efforts presented here can be customized for your needs. Contact us if you’d like to discuss how we can help you.

Gagen MacDonald

Gagen MacDonald—a top global strategy execution firm specializing in employee engagement, culture change and leadership development—brought us on board to help them launch their “Let Go & Lead” interactive multimedia web-based project. It encompasses video interviews with innovative leaders, a website, social media (a href=”http://www.facebook.com/letgoandlead” target=”_blank”>, public relations strategy, and blogging.

The LARGetc. team worked closely with the Gagen MacDonald staff to bring company founder Maril MacDonald’s dream of an online & in-person leadership community for the 21st century to life.

We also created a blogging tutorial (including both a printed reference guide as well as a day-long, hands-on educational presentation) for all Gagen MacDonald employees to learn best practices in order to contribute to the Let Go & Lead blog. Dozens of Gagen MacDonald staffers—all highly respected in business strategy and employee engagement sectors—were led into the world of blogging, social media and online interactivity by LARGetc.

Film Independent
Film Independent was guided through the redevelopment, launch and promotion of new websites for its main organization site, www.filmindependent.org. LARGetc. founder Lisa Garibay also managed the creation and implementation of websites for Film Independent’s most well-known annual events: The Los Angeles Film Festival and the Spirit Awards, the celebrity-studded awards show known as the “indie Oscars®”. In addition, the renovation of the organization’s monthly magazine, FIND, was conducted to brand a new, original voice within media publications while mirroring its rich archive of interviews with independent film leaders on the web.

The Los Angeles Film Festival
Although it was a world-renowned event well-respected within the film industry, the Los Angeles Film Festival needed very targeted grassroots outreach to Los Angeles area residents to convey its breadth of events and screenings, resulting in a significant boost in attendance. LARGetc. founder Lisa Garibay worked with cultural, educational, and nonprofit entities throughout Los Angeles to partner their constituencies with films screening in the festival, resulting in a win-win situation that raised awareness of and critical support for both the films and their partner organizations. She also consulted with individual filmmakers to hone their outreach campaigns in order to reap more substantial support from targeted audiences, media outlets, and distribution opportunities, including other film festivals, online presentations, educational licensing, and much more.

The Aaron Sims Company
For the past two decades, Aaron Sims has been quietly yet persistently revolutionizing digital effects and character design for Hollywood. LARGetc. was selected to help make the media and fans of his films – including “Chronicles of Narnia”, “The Incredible Hulk”, “The Spirit”, “War of the Worlds”, “I Am Legend”, “Men In Black” and many more – aware of the fact that Aaron’s talents and ingenuity were directly responsible for bringing such iconic characters to life. Through management of Aaron’s publicity assets, consultation on revamping his official website, and consistent, relevant pitching to appropriate media outlets, Aaron achieved greater coverage for his work, helping to raise greater appreciation for his talents and contributions to the film industry.